About 'Fit'

Directly taking from Wholegrain’s ethical policy, I wanted to flesh out how I decide which projects to take on. My old list looked like this…

I’m looking for collaborations rooted in:

  • not just trying to make a buck
  • genuine interest in the stories of the people whose lives are affected by the products and/or services
  • excitement about responsibly working with evolving tech.

That all still stands, but I wanted to expand on those points. This isn’t a holier-than-thou preaching. I’m sure I’ll muck up somewhere along the way, and I have in the past – but here’s to learning from past experiences, new information, and doing better.


It’s a fit (GREEN)

I have a particular interest in working on projects that benefit:

  • Mental health resources
  • The Lesbian, Gay, Bisexual, Transgender, Queer, Two-Spirit (LGBTQ2S+) community
  • Black, Indigenous and People of Color (BIPOC)
  • The mitigation of climate change issues.

In general, I try to work on projects that:

  • Raise awareness of important environmental, social and ethical issues
  • Create and maintain a fair and well-functioning society.

I also aim to work on projects where the client organization:

  • Promotes fairness and equity in the workplace
  • Has strong, well documented social and environmental policies.

It’s not a fit (RED)

I will not undertake projects that directly promote any of the following:

  • Arms, ammunition and conflict
  • Discrimination or extremism
  • Fossil fuels
  • Gambling
  • Tobacco
  • Unhealthy products aimed at children.

I will also not undertake projects where the client organization:

  • Has a proven record of organizing against positive change
  • Has a proven record of environmental or human rights abuses.

Maybe it’s a fit? (GREY)

I accept that there are nuances in many cases. If there are grey areas and questions to process, let’s have a conversation.

Last updated: Jul 1, 2020

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